Curriculum Requirements for Advanced Certificate in Marketing
Major Requirements
| Marketing Concentration Requirement |
Credits: |
| MRKT 620 |
Strategic Marketing and Branding |
3 |
| |
| Marketing Concentration Electives (choose five courses from the following) |
Credits: |
| MRKT 615 |
Technical Sales and Marketing |
3 |
| MRKT 710 |
International Marketing |
3 |
| MRKT 715 |
Marketing Communication and Promotion |
3 |
| MRKT 745 |
Digital Marketing Strategy, Tactics, and Tools |
3 |
| MRKT 750 |
Marketing Research for Consumer and Managerial Insights |
3 |
| MRKT 765 |
New Product Marketing and Innovation |
3 |
| MRKT 775 |
Consumer Behavior |
3 |
| |
|
Total: 15 Credits |
|
BUSIE 700 Faculty-Led Study Abroad or another relevant course may be substituted for MRKT 710 by approval of the department chair. |
| |
| Total Program Credits = 18 |